07922 647429 info@thedancemob.co.uk

Flash Mobs

The surprise element of a Flashmob is both amazing and productive and can be created with as little as 10 dancers in any style of dance.

The Dance Mob provided 30 choreographed ballet dancers to the Birmingham Bullring for their ‘Life Feels Better’ campaign in conjunction with the cultural quarter. The routine finished with all the dancers leaving branded website ballet shoes for the public to collect and take home. This directed traffic to their website, Twitter and Facebook pages to create interest in their campaign whilst also giving wide media coverage in the Midlands.

Flashmobs can be any theme such as Ballet, Street Dance, Samba or Irish to name but a few and can be performed anywhere to suit any event or occasion.

Here are a few frequently asked questions about Flashmobs …..

What are they?

A Flash mob is a group of people who suddenly assemble in a normal environment and perform an usual or themed performance using the element of surprise.

Where can they be held?

Flashmobs are perfect for shopping centres, train stations, racecourses, general public areas, private events, festivals and much much more…

What are their purpose?

To create awareness of brands, products, create media interest, viral campaigns, social media stunts or just purely entertainment. They are perfect for promotions, events and PR stunts and guaranteed to create a massive impact and media interest.

“Working with the Dance Mob for the relaunch of our flagship store in Canary Wharf was brilliant. As you’d expect, the dancers were all extremely creative and talented, but moreover they were professional and courteous in dealing with branch staff and customers and sensitive to the fact this was our first day of trading. In particular, Francesca was so helpful in organising the all the finer details such as travel, accommodation, music, choreography and sound system that we felt really confident in the delivery of this activity. The customers loved every second of the performance and we have since had numerous uploads to youtube and twitter. I wouldn’t hesitate to book them again.”

Ali Ahmad

Marketing Manager, Waitrose